MakingMindsCreativeInc. My new Company and Brand. Im INspiring Minds 2 B CREATIVE. so lately I've been really busy with moving and my children. but know I'm at a place where i can focus on me and my brand I'm trying to build. As everyone knows i am a very creative person and i love the ARTS from Dance, music event panning, to pastries, doing hair, decorating and children doing anything for the kids. So I'm putting videos on YouTube to get my brand going and I'm needing people to get the word out there.
I know its gonna take time but its all in who you know plus hard work and dedication. I'm looking to help people as well who want to do the same thing. so here are some tips to get you started.
Step 1: Choose the pillars for your personal brand
Every brand is based on a few good qualities. It makes it easier to connect and remember the product it’s attached to.What collection of attributes do you want to be known for by the world? Make sure you don’t try to focus on too many things – it’ll be harder for someone to remember any of it.Oh, and make sure you’re honest with yourself – pretending to be something you’re not never works well.
Do this: Write down the 4 or 5 things you want the world to know about you.
Step 2: Prioritize your brand elements
It’s easier for people remember one thing than several things. It’s easier for people to focus on doing one thing than doing a lot of things.So what you have to do is look at your list of 4 or 5 qualities about yourself and decide which of them is the most important. If someone could define you by one quality, which would it be?
Do this: Rank your 4 or 5 elements by importance to you.
Step 3: Make your elements into a sort of “elevator statement”
You need to think through how to communicate it or it won’t be useful.
Do this: Actually work through this stuff by recording yourself, taking notes, and distilling it into an elevator statement of sorts. (Don’t stress about getting this perfect, I’m not going to ask you to put this in public anywhere)
Step 4: Align your online identity with your new elevator statement
Like it or not, what is online about you influences how others perceive you. If you want your personal brand to be effective, your online accounts at Facebook
, Twitter, LinkedIn, and your other online profiles need to reflect the ideas in your elevator statement from Step 3.
, Twitter, LinkedIn, and your other online profiles need to reflect the ideas in your elevator statement from Step 3.
Do this: Take a quick audit of your online profiles and start adjusting things so they reflect the elements of your personal brand.
Step 5: Take more control of your online identity
Most companies have a presence on social media nowadays that reflect their brand. But their online “home base” is a website they own.The reason’s simple. You can manage your online profiles, but you have complete control over a website you own.
The same is true for you. You can clean up your Facebook account all you want, but if you really want to solidify your brand online, creating a personal website is the best way to make that happen.Then make sure your site is simple and clearly highlights your personal brand. It should clearly show your strengths. It should communicate, “this is who I am, this is what I can do, and this is why you should believe it.”
Be creative. It’s your online real estate.
Do this: Create your own personal website to establish your personal branding.
Step 6: Live your personal brand
The last and most important step is to live your personal brand.A personal brand should be more than how you present yourself to the world. It should also be a real life description of why you’re awesome. So that’s what you should be.
Spend your time emphasizing the elements of your personal brand in your life. Sometimes we don’t act like the person we want the world to see.We think we’re motivated, but we spend a ton of time watching television and surfing the Internet.We think we’re nice, but we gossip about others.A well thought out personal brand will help you present yourself to the world. It can also be a clear cut description for who you should aspire to be in your day-to-day life.
So here’s my recommendation. No matter who you are or what your goals are, go through these steps and develop your personal brand. Decide how it’s going to be a part of your life. How are you going to use it to your advantage?
Tom Peters is right in the quote at the beginning of this article. You are the CEO of You Inc. whether you recognize it or not.The question really boils down to this:
Are you going to live accidentally or are you are going to live purposefully?
I personally look to Beyonce and Nene Leaks as women who are very successful in building a brand for themselves.
Thanks for reading. Share, Like, Remember to always Dream and make it a Reality.
Ashley.
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